All types of organizations must constantly adapt their marketing strategy to stay relevant and in front of their target audience. This means a greater focus on Digital Marketing and the online nature of customer relationships.
A poor Digital Marketing strategy could mean missing out on many potential customers, especially when most people search for a company online.
Ten top tips for ensuring your Digital Marketing strategy is relevant and practical:
Visualize Your Website
Studies have shown that web users are becoming increasingly impatient. They decide whether or not to stay on the site in the first 10 seconds of their visit.
Users of the web no longer read paragraphs and paragraphs of text. It is increasingly more work for companies to communicate their unique proposition and key messages effectively.
Many websites use a combination of video and images to communicate more effectively.
Visual communication is compelling because it can communicate much more in less time. It is essential to share with impatient users who are visiting your site for the first.
It’s not surprising that 90% of the information sent to the brain comes in visual form, as visuals are processed by the brain 60,000 times faster than text. Forrester Research also found that a minute of video was worth 1 million words. (Click here for more info).
A visual-centric homepage can help websites increase their search ranking, decrease bounce rates and increase online conversions.
Make it Mobile Friendly
In the last few years, there has been a significant increase in people using smartphones and tablets to access websites. The trend will continue, and businesses cannot ignore the shift from laptops and PCs to mobile devices.
Mobile users are essential, especially considering that 90% of smartphone searches result in an action.
Every business must have a responsive mobile website to ensure that they get all the sales generated by mobile users.
Focus on Content
Traditional marketing methods, such as television and magazine advertisements, are becoming less successful as consumers become less interested in this type of interruption.
Marketers need to give their customers what they want: information that answers all their questions and meets their needs.
In 2014, the best way to achieve this is with high-quality content. Content that is engaging and meets the needs of a buyer will be heard and be more effective.
Sites that provide high-quality content that meets the searcher’s needs are also essential for SEO. As SEO factors, social shares and engagement are also becoming more critical. This is best achieved through engaging and high-quality content.
Online Video: Harness the Power
Video is one of the most powerful tools a marketer can use today. You will likely be behind the competition if you do not use online video.
Video can be shared on various social media platforms that your audience visits.
Businesses can engage potential customers with videos on a variety of platforms. It is easy to watch and provides a consistent first impression.
They will be more likely to convert if they understand your business better.
Multi-channel
It is no longer a good marketing strategy to rely on multiple channels for customer acquisition. Businesses need to be online where their customers are. This will often be across a variety of media. Companies need to engage their audience at a range of touchpoints.
Marketers need to learn how and where they can reach their target audience. Begin by identifying your target audience and the websites they frequent.
Check out Part 2 of the article for 5 more killer tips to help you create a Digital Marketing Strategy that will propel your business forward.
