If you read any article related to eCommerce, you’ll come across an article on Facebook marketing strategies. After reading more than a dozen of them, it’ll be obvious how to craft an outstanding Facebook marketing strategy to reach every potential customer. However, it’s not so easy.
One of the causes could be frequent changes to Facebook algorithms for the news feed. You begin to implement a strategy you know but discover it no longer works. Staying up to date with the constant evolution is complex. It is essential to stay current and know that you’re gaining knowledge rather than investing money in Facebook.
Today, nine reputable marketers discuss their Facebook marketing advice and tips about maximizing your potential in generating leads and revenue. Check out the article to learn the latest trends in Facebook marketing.
What kind of Facebook content brings the highest visitors to your website?
This is especially true when running a ‘clicks to your site campaign. It’s unbelievable not to use the type of campaign you’re using since Facebook does a great job of focusing attention on those most likely to take a desired action. But clicks are more expensive than other types of campaigns. Why? Because you’re removing people from Facebook, which comes with a cost. Instead of looking at clicks initially, try reverse engineering your plan.
Video is a better way of keeping users on Facebook interested in your content. In addition, you can market to those who have seen 25, fifty, 75, 95, or 100 percent or more of your video. This is, for me, the best chance. Get video engagement and views at the cost of pennies, and then market to people who are engaged at less than 50% but prefer 75-100% engagement and use the click-to-website campaign. This is a two-fold benefit: it allows people to qualify their video, dramatically increasing the chances of clicks to your site campaign, resulting in a greater CTR and a lower cost per click.
Thomas Smale – Co-Owner & Founder at FE International, offering brokerage services to small-sized online businesses like SaaS and e-commerce affiliates, content, and SaaS. Focusing on exit strategies as well as valuations and marketing.
Videos are popular. If you are a Facebook user browsing their News Feed, they will most likely come across the video and then click play. Videos offer a more lively immersive experience for viewers. While photos and images might initially catch a viewer’s eye, photographs can be ineffective at communicating the message effectively. Videos are more creative and allow the voice to be heard and an image simultaneously. When your customers can comprehend your message clearly more likely to feel connected to your brand and are more likely to be interested enough to go to your site.
Posting a fantastic photo or video on Facebook can generate plenty of buzz and interest. But, it doesn’t necessarily translate into more traffic because people can take it as a liking and go on. If you’re looking to build awareness for your brand (that can lead to traffic in the future), opt for live videos because they have the most engagement out of all kinds of content. If not, case studies or blog posts can bring you immediate traffic.
Bite-sized content that stands on its own performs exceptionally well on social media. It doesn’t matter if it’s a video, an image, or an article. If it offers immediate value, even if it’s not a “whole” piece of content, it will receive more significant engagement. If you’ve got a 45-minute presentation that you’ve given and it’s posted on YouTube, you can take a powerful 30 seconds from the production and then break it down into a separate social post. Within the post, please provide links to your blog post or video where they can watch the entire piece.
Because of the decrease in organic reach and declining organic reach on Facebook, It’s a great idea to use carousel click ads to drive traffic. The visual aspect draws interest, and users’ ability to browse through various images is an excellent option on mobile devices. There is also the option to put attractive button CTAs on every shot. Canvas advertisements on Facebook are another excellent traffic generator. With Canvas, you can create an experience similar to the storybook that will draw the reader in. Canvas is a full-screen, mobile experience where videos can be used. Also, make use of amazing CTAs to get click-throughs.CTA buttons appear on every image. Canvas advertisements for Facebook are another excellent traffic generator. With Canvas, it is possible to create an experience similar to an interactive storybook, which will draw the reader in. Canvas is a full-screen, mobile adventure where videos can be used. Also, make use of fantastic CTAs to encourage click-throughs.
What’s your number suggestion on how to utilize Facebook to drive sales?
Answer your customer’s questions. Help them out on Facebook, write content for your site to address their questions, and then link back to it. You can also resolve their issues and provide answers to their questions. For most businesses, there is no need to “sell” on social media. You’re trying to give. Give generously, create some connections, and gradually, people will begin to realize who you are and what you offer and begin to fill out forms on your website or contact and purchase from you. Don’t be afraid to oprovidevalue until you’re hurt, and work hard not to ask to sell (it happens eventually; however, you should not allow them to ask for an offer).
The best way to boost sales through Facebook is to create epic content with a word count of 5000 each month, then put it up on your blog, spend the most on advertising the content to the Custom Audiences in your email database, and retarget visitors to your site. The most important thing is to create content that shows your expertise and puts you more than your competitors so that prospects are compelled to be drawn to you.
