Chance to be in an essential position on YouTube result pages. The chance to have Your content featured within recommended videos. Chance to be recognized as a YouTube creator.
Trust us when we say that you shouldn’t overlook these opportunities, mainly since users worldwide watch more than a billion hours of videos on YouTube daily. And these videos account for an astounding 37% of the internet traffic from mobile devices.
We’ve compiled this guide covering 10 of the most potent metrics you can monitor in YouTube Analytics.
Understanding YouTube Analytics data can assist you in making consequential decisions that will dramatically improve your YouTube channel and video performance.
How can I access Youtube analysis?
First, to access your YouTube Analytics account, Click your profile picture on the top-right corner of every YouTube page, then select “YouTube Studio (beta).”
You’ll then be directed to the brand-new YouTube Studio dashboard. Then you need to click “Analytics” in the left sidebar, and you’ll be in.
The new YouTube Studio, in comparison to. the old Creator Studio
Before we get into the YouTube metrics, it is essential to know that the platform recently updated its analytics, moving from Creator Studio to the beta version of YouTube Studio, which is much more user-friendly and user-friendly than the previous version.
Once logged into YouTube, you’ll be automatically directed to the brand new YouTube Studio dashboard instead of the original Creator Studio Dashboard. You can use the left column if you’d like to use certain features of the YouTube Studio Creator Studio platform.
If you’re using the old Creator Studio, you can click the Back to Studio Beta link at the top of the menu on your left to go back to the latest version YouTube analytics application.
10 YouTube Analytics to enhance your video’s performance
If you’ve mastered the basics of YouTube analytics, we’ll discuss the metrics you should monitor. Here are ten of the most essential YouTube KPIs to track.
Watch timeIt’s a fact: The number of views on a video is an important metric to monitor in determining the effectiveness of the video. But they’re not the complete picture.
Views alone won’t give you the information to adjust your video strategy significantly.
It is better to keep your eyes on the screen.
“Watch time” is the approximate time people spend watching your content. YouTube utilizes this measurement to gauge and predict its performance for a video or channel.
It’s so crucial it’s second only to views on YouTube’s overview of the YouTube Analytics tab.:
Why is it that YouTube considers Watch Time so much? Because it’s the best indication of how engaging and valuable a video is.
If you consider it the way it is, it is logical that Views count as a View being considered a View when the person watching was not interested enough through to the close of the show.
This is why the time spent watching is the critical driver for YouTube’s algorithms.
The goal is to make viewers more engaged with your videos. The best way to do this is to create more engaging video content that people want to keep watching.
Audience retention
Okay, so you’d like viewers to stay longer watching your uploaded videos; however, how do you accomplish this?
It would be best to start by analyzing how each of your videos draws viewers’ attention. So, you’ll be able to discern the things that work and what doesn’t.
Enter audience retention
This measurement lets you determine how well you can watch your videos. It allows you to identify the part of the video that viewers quit caring about.
The picture below illustrates the audience retention graph drop-off throughout a video as viewers leave. You can observe the video is 5 minutes 27 seconds in length. However, the average number of viewers went to the video around three minutes and fifty seconds into the video. This is about 70 percent of the time.
To utilize this tool, play the video while the blue line appears to be moving across the graph throughout the video to indicate when viewers have left.
You can then identify the areas where you lost viewers’ attention, determine the reasons that might have led them to walk away then avoid making similar mistakes in future videos.
Perhaps, for instance, Did you make a comment that was off-putting or boring that does not coincide with the tastes of your public? Does the video seem to lose momentum or drift off-topic at some moment, making them fade out of their attention?
You could also include a Call to Action (CTA) through a YouTube video before this pointto gto et more leads before viewers leave.
You can also determine which video’s parts most effectively grab viewers’ attention and what transpired during the video at that time. It is possible to duplicate the success in subsequent videos.
It’s not surprising that YouTube’s algorithm favors channels with many subscribers.
In addition to the average audience retention, you can also view relative retention.
This will show you how each video you upload retains viewers compared to similar YouTube videos of the same length.
Let’s go back to the example above. Although 70% might not be the ideal number, we can see that it’s higher than the average, meaning that most five-minute videos do not reach 70%. It’s not too bad.
Real-time reporting
The real-time report lets you determine the number of views for your videos right after they are released. You can view opinions for your entire channel or specific videos over the last 48 hours and the previous 60 minutes.
The YouTube measurements aren’t only fascinating to see but also fascinating.
The real-time reports on YouTube will help you identify increases in traffic and link them to events happening in real time.
For instance, let’s say you share a video on Facebook; however, there isn’t any rise in views. After 20 minutes, you share the video on Twitter, and views increase rapidly. Now you know that your followers on Twitter are more open to this particular content than Facebook’s audience.
If this pattern continues to develop, you can bet that your Twitter followers are more interested in video content than Facebook users.
By using this information, you can make the most of their attention.
Additionally, you could see a rise in views you cannot explain. In this instance, after some research, you could find the video shared by an influential person or a popular blog.
Then, you can engage them and the rest of their followers to take advantage of the surge of excitement.
