Finding the right email marketing platform can be difficult, as all offer similar features. We’ll compare Mailchimp and Drip and show you how each product performs.
Mailchimp’s marketing platform lets you perform essential functions such as sending emails, running automation, and building customer journeys.
Drip is for eCommerce owners. The bubble has powerful automation playbooks, advanced segmentation and personalization capabilities, and pre-built automation tools. Are its features sufficient to meet your business’s needs?
To test the features, I signed up for the free plan. I tried out the landing page builders and reviewed the automation and segmentation features.
In this Mailchimp vs. Drip comparison piece, you’ll find:
Mailchimp vs. Drip differences
Drip’s Automation is Better
Split testing: How do both platforms work?
What type of campaign can you create?
Drip vs. Mailchimp: What’s the Difference?
Mailchimp and Drip are very different depending on your business needs. Mailchimp offers features tailored to small businesses, while Drip is designed for eCommerce owners.
Mailchimp is an all-in-one email marketing platform for small businesses and marketing professionals.
It was initially designed to be an email marketing tool for small-sized businesses. It allows you to segment customers based on their interests. You can also send automated emails with the journey builder and select from some email templates to improve customer service.
It was later transformed into an all-in-one marketing platform for small businesses. They offer many features, including:
Social media management: Manage your social media accounts, create campaigns, and interact with people from one location.
Ad Management Run ad campaigns that target people with similar interests as your contacts. Retarget visitors to your site with display ads and Facebook ads.
Marketing CRM: Mailchimp’s simple CRM allows you to manage and organize all your contacts. The segmentation tools can be used to tailor campaigns for specific references.
Website Builder You can create your website using Mailchimp. Then, you can use its marketing tools and engage site visitors. Online stores can be created and managed by you.
Drip – An email marketing platform for eCommerce owners
Drip’s workflows, templates, and dashboards are tailored to eCommerce owners. That’s what makes Drip different from Mailchimp. The bubble is easier to use than Mailchimp and offers a faster learning curve.
