Find Scalability through Marketing Experiments
This marketing guide will help you discover new ideas and strategies to try. It is an excellent resource for startups, small businesses, or even large corporations.
Implementing these strategies yourself or with a small group within your organization will help you get the best results.
You can use the right tools to achieve the first stages of growth and take your business to the next level.
Each strategy on this list can be scaled, meaning that if you have a small win with one or two methods, you will most likely be able to invest in growing your business using the winning strategy.
It would be best if you also considered the fact that costs can be scaled.
Content Marketing
Every small business owner should consider content marketing as their first strategy.
We share our brands and products with the world through content.
Content is crucial in marketing. Content is the foundation of all other marketing strategies.
Consider this: Every ad, social media post, and product description you create is content.
By investing time and resources into better content creation for your brand, you will be able to make the other strategies work:
A distribution strategy tailored to the small business and outlining its goals and scope can increase engagement, sales, and brand awareness.
Outsourcing content is expensive, and results are sometimes more evident than other digital marketing methods.
It’s, therefore, a good idea to learn how to express your brand, either by yourself or with a team.
Learn about the benefits of content-based marketing.
You can also read about the advantages of using
This list is dominated by analytics for a good reason.
You won’t get any results from your digital marketing campaign without analytics, regardless of whether you are a large or small business.
That’s web analytics in a Nutshell.
Free web analytics for small businesses. All the data and tools you need to develop your strategies and plans are free. When ready to take your advertising to the next level, you should only invest in web analytics tools.
Install Google Analytics on every website. Installing Facebook pixels to use Facebook analytics as an alternative is highly recommended.
You can use these two tools to understand your customer’s engagement with your website and who visits it.
With a basic knowledge of web analytics, you can track your marketing strategy’s concrete performance and key metrics.
Web analytics is as essential to managing your business as any other metric.
Search Engine Optimization (SEO)
SEO is your only option if you want more organic traffic or free traffic on your website from search engines such as Google, Bing, or other alternatives.
You optimize your website in SEO by using keywords, guest blogging, and maximizing the performance of your website. That’s only the tip of the iceberg.
Small business SEO and low-budget Startup SEO are either niche SEOs, where you target a particular type of niche with keywords that relate to it. Local search optimization is another option. You can target a specific area near your business instead of competing nationally.
Which strategy you choose will depend on your goals.
You can quickly implement basic SEO strategies for small businesses.
SEO is highly scalable.
You might have just a few pages on your website or a blog. But your website will need more optimization as your business and products grow.
You will need more than on-page SEO if you’re looking to gain more traffic from search engines. This is especially true if your keywords are highly competitive on Google’s (SERPS) results.
SEO is easy to understand for beginners, so businesses that manage their websites can benefit from it much sooner.
Learn more about SEO for ecommerce and What SEO is?
Local SEO
We’ll examine local SEO’s impact on a startup or small business.
Local SEO may be a better option as time goes on, depending on the goals and scope of your business.
Local SEO is an important digital marketing strategy for small businesses.
Local searches can help many businesses increase their organic traffic. Local searches are those made by users in your immediate area.
If you are a local business, such as a service or maintenance company, then your main source of revenue is likely to be local.
Optimizing locally ensures that your customers will find your business if they search for relevant keywords when they are nearby.
Google will show local users the most relevant search results. It will always offer local companies over national or international ones.
Local SEO is the best way to get your customers on Google Maps.
You need to optimize your Google My Business profile before starting local SEO.
Find out more about Google My Business here.
Search Advertising Strategy (Or SEM Strategy)
You can use search engine marketing (SEM), or paid search ads to increase your visibility on any search engine.
By learning what keywords customers use, paid search ads can also help your SEO and local SEO efforts. You can even rank higher in search engines by increasing the activity on your site.
Search ads alone are a practical and cost-effective way to advertise.
You can begin with Google Ads and get results immediately, even with a small budget.
Google Ads, and search ads in general, can be scaled up to a point. You can also increase the budgets of these campaigns as you progress if you find the right combination of keywords, matching ads, and sales.
What do you mean by ‘you can scale it to a certain level?
You may notice that your results could be better, or you have an excess budget as you spend more on Google Ads. This could be because your keywords and campaigns need to be narrower. Consider other advertising options in this case.
Search ads can be a great way to grow a small or new business, offering much control and flexibility.
