June 13, 2024

SEO (search engine optimization) is one of the most essential marketing skills you can learn.

You can use SEO analysis to validate your content marketing efforts and develop campaigns or strategies to boost your brand’s rankings in search engines for relevant terms or keywords.

We’ll examine the importance of SEO and what it is, and then look at some of the best tools for SEO analysis.

Download our checklist if you want a portable version of these SEO reporting tools. This checklist will tell you everything you need for a practical SEO evaluation.

SEO Reporting: It’s Important

You can get a better understanding of your current organic traffic and how your customers interact with your site by using SEO analysis.

Without an analytical approach in your SEO strategy, you’re unlikely to create content that is of direct value to your target audience or deemed indexable for Google. You must rank for the correct key terms and boost your online authority to stay caught up.

The SEO reporting tools are your eyes in the darkness, providing you with the information and data that will allow you to continuously evolve your search engine marketing strategy on every possible channel (from landing pages and blogs to Facebook and YouTube).

In today’s hyper-connected, tech-driven world, various SEO analysis tools can shed light on your off-page techniques and areas where you want to improve.

Google Analytics and Google Search console

As the primary tool digital marketers use, Google Analytics provides a wealth of information about your customers’ demographics, preferences, and engagement activities. It also offers valuable insights into their browsing behavior, among other things.

Google Analytics offers several practical guides explaining how to navigate and use the platform. For more information on using the platform, check out our Google Analytics goals guide: How to set up and track your bottom-line KPIs

Google Analytics and Google Search Console can be used to measure SEO metrics. These tools are based on the goals and benchmarks you have set for your search.

You can use Google Analytics and Search Console to track your performance and identify trends.

Rankings of your content or pages

Organic Traffic: A precise gauge of organic traffic that you receive as a result of your SEO efforts

Organic click-through rates: This metric will help you determine if your meta and title tags motivate web users to click and interact with your content.

Organic conversions: Report data will let you know if the SEO content that you are using is relevant and effective enough to convert. You can track conversions such as email signups, demos, free trials, or purchases.

Top exit pages: This particular SEO analysis metric shows the web pages or landing pages where users exit the most. You can then pinpoint the content you need to change to increase engagement and boost your search authority.

Domain Authority: Your domain authority is significant because it tells you how trustable search engines, specifically Google, deem your website and brand to be. It also indicates how shareable or linkable your content is by other brands or people.

You should also be aware of some alternatives to Google Analytics, as well as the handy URL Profiler tool that compiles Google Analytics data and Google Search Console data into one interface.

FYI To help you stay on top of the analytics pulse, we recommend that you know by 2023, Google Analytics will be retired. Search and content marketers are moving to GA4 and Universal Analytics. This transition will be challenging, but our Practical Guide to GA4 and Universal Analytics can help you get started.

KWFinder

The KWFinder interface makes it easy to share findings or suggestions with your CEO and manager. It is logical, visually appealing, and accessible.

KWFinder is a clever creation by Mangools that allows you to search for keywords based on domains and see what terms your competitors use.

You can instantly access a wealth of information by performing a search for keywords in the platform. This will allow you to create lists of relevant keywords that are suitable for your SEO campaigns, activities, or content. This information includes:

This chart-based visualization of keyword difficulty tells you the overall competition for traffic on a particular keyword or term.

Keyword popularity and trend charts that show search volumes for a specific time period

The list of keywords should include metrics such as search volume, difficulty, and cost per click (PPC). This is a useful metric to use for paid marketing analyses or reporting.

The keyword questions tab will display the most relevant or popular questions that people ask based on a particular keyword. This feature is handy if you analyze content to see if it can be updated or optimized to match a searcher’s intent better or gain ranking for rich snippets.

With this information at your fingertips, you can perform detailed analyses on new keywords to optimize existing content and the terms you think will be most useful for emerging or new search-based campaigns. After you have gathered all your data, you can export the prospect lists and findings into a CSV report.

Unbounce landing pages analyzer

It’s crucial to analyze the usability and navigability of a page in order to determine its impact on rankings.

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