Instagram Live is part of Instagram Stories. This app has over 500 million daily active users.
Instagram stories appear at the top of your feed, making them more likely to be seen by users than other content.
You’ll be promoted to the first place when you use Instagram Live.
Instagram Live will get you to the front.
This is just the beginning.
How can you use this phenomenon to attract attention, build connections and build a brand?
This article will guide you through creating a successful Instagram Live broadcast. You will learn about Instagram Live features and settings and how to plan and promote a broadcast.
What is Instagram Live?
Instagram Live allows users to broadcast videos live to other Instagram users.
Instagram stories appear at the top. The “Live” icon will appear on any live accounts.
Tap on the Story thumbnail to view Instagram Live videos. The image below shows the image of John Mayer performing live on Instagram, The viewer’s interface is displayed.
Instagram Live: The Power of Instagram for Business
Every day, more than 500 million people use Instagram.
Instagram has one billion active monthly users. In addition, 50% of users claim to follow at least one brand.
According to Instagram Stats for 2021, at least 80% of Instagram users use Instagram to make a purchase decision.
Instagram is an effective marketing tool, but what about Instagram Live?
Instagram Live will bump your Stories content to the top.
Followers who haven’t disabled Instagram Live notifications will receive a message when you go live.
This notification will help you reach more people.
Your audience can also submit questions and comments in real-time. This is an excellent opportunity to receive feedback and insights directly from those critical to your business.
You can also post Sticker Q&As in your Live Instagram Stories.
It wasn’t easy to sort through the many questions in the comments section during the live session. Now, a simple box of questions allows you to find the ones that need to be answered quickly.
This feature can be used by posting a question sticker on your Instagram Story before hosting a live session.
Tap the “question button” at the bottom left to begin answering.
After you broadcast your Instagram Live, you can upload it to your Story. It will remain there for 24 hours.
Instagram Live has much more potential than these strategies.
You can, for example, stream Instagram Live on desktop and mobile users.
You can do this by simply going live. Instagram will then place a “Live” button in magenta color to the right of your Instagram account within the Instagram Stories panel.
People who view Instagram Stories online will know you’re hosting a session.
Instagram Live video eliminates the gap between those who broadcast content and those who watch it. It allows for intuitive, real-time interaction and collaboration. It’s the best tool to build strong customer relationships.
No wonder 80 percent of people prefer to watch a video than read a post.
Instagram Live can be a great way to engage your audience.
Create a schedule
Consistency is the key to success in many aspects of life.
It would be best if you were live often to reach more people and develop strong relationships with your audience.
It is best to create a schedule and then stick to it.
For example, you can advertise this weekly event by going live every Thursday at 7 pm. In time, you will see that your more active followers look forward to every Instagram Live video.
Determine Your Goal
It’s crucial to understand why you are doing Instagram Live videos to get the best out of them.
What are your goals for broadcasting?
You can improve customer relationships, grow your audience, increase email signups, or boost sales.
It’s better to focus on one thing per broadcast, even though you may want to do them all. This will ensure that every aspect of your Instagram Live broadcast is aligned with your goal.
Your goal should also be in line with the overall marketing strategy.
After deciding on the length of your broadcast and the topics you will cover, you can determine how you would like to proceed.
Select a format
Nobody has time for “us,” “ahs,” or “ohs.”
Sticking to a set format will help you to create a framework that keeps things moving and interesting.
Start with these four popular Instagram Live Stream formats.
Host an interactive Q&A session
Q&As can be quickly executed and are highly effective. The format revolves around collaboration with viewers.
The brand can be known better by answering questions in real time.
Launch or Announce Something New
Why not throw a party to announce a big announcement or launch a new service or product? You can use the party to promote your launch, interact and engage with your followers, or even give away prizes!
Show the Viewers the Behind The Scenes
We are all naturally curious and love to see what happens behind closed doors. There are many ways to take your viewers behind the scenes.
Show your audience the process of making things.
Take them on a tour.
Introduce them to your team.
Show off your video set.
Interview or collaborate
Collaboration is an excellent way to grow your social media presence and create engaging material.
Instagram Live allows you to collaborate with other users. More on that in a moment.
Do Something Unexpected
Consider surprising your audience if you usually record Instagram Live videos at home or office.
You can also create a contest during the broadcast to give viewers a real-time chance to win.
Using a surprise element in your Instagram Live sessions will keep people interested.
