June 13, 2024

On-page SEO is the process that ensures the content is relevant and offers a great experience for the user. Many businesses considered it keyword stuffing, i.e., mentioning the keywords as often as possible in the content. The user experience could have been better. On-page optimization today includes smart keyword targeting. Keywords are included in critical elements while still providing an excellent user experience. Your content should be readable and satisfy the needs of your users.

A Content Management System (CMS) allows for changes to be made by a non-technical user. The time investment is divided between the initial work and ongoing tasks. Using a CMS such as WordPress for targeting keywords should be simple. Images, headings, and primary body copy are all important. Meta description tags and title tags can also be used.

September SEO siteCheckup and mozBar can all be used as free SEO tools to scan a page’s HTML and identify the critical elements on the page. This allows you to check quickly if the page is optimized.

Mozbar, a Chrome extension and Firefox add-on created by Moz.com. Chrome has more functionality, just like many other SEO extensions. This is an example of the results page generated by MozBar. The tool found the URL, page title, meta description tag, and meta keywords.

Pre-Clicking and Post-Clicking Optimization

Pre-click and Post-click are the two types of on-page optimization.

Preclick On-Page Optimization is the information displayed to users before they click a search engine result page (SERP). This includes the title tag and URL. Pre-click optimization aims to get the user to click your listing. It is, therefore, essential to optimize the listing of your SERP to maximize organic performance.

Post-click on-page optimization refers to what the user sees after clicking on your listing. This includes the main text, the heading and subheadings, links, and images.

Title Tags

Title tags are one of the most critical elements of a page. The title tags are the first thing a user will see after a search. Search engines also pay attention to what is written on the label. It also affects how your website will be ranked. You can see the title tag by selecting the ‘view source’ option when you right-click on the page. The title of this page will be displayed as <span class=’wordai-block rewrite-block’ data-id=’30’> Digital Marketing Institute</span>.

Title tags are an essential part of on-page optimization.

Heavy Weight – They are the essential keyword placement and a strong SEO signal.

Correctly done web pages will be ranked higher.

First View – They appear as a clickable blue link and are the first thing a user sees.

When optimizing title tags, you must use the right mix of keywords. Title tag optimization is one of the main reasons why keyword research is so important. You could be considered spam if your title tag is a long list of keywords. But if the text is natural and compelling, it will work.

Here are some helpful tips:

Include primary and secondary keywords

Place the main keywords at the beginning

Use the format ‘Primary keyword – secondary keyword – brand name.’

Avoid keyword stuffing

Use the Space Available: The amount of space in a title tag is limited and different for mobile devices and desktops. This length can also change frequently, so it is essential to do some research before making any changes. Title tags can be optimized using tools like the Portent SERP preview tool.

Descriptive and engaging: Use natural language to describe the page and encourage the user to click. CTR is also important for Rankbrain.

You can also optimize title tags using sentence separators or include your brand name in the title text. Google may write its title tags for SERPs. Look at this example title tag for an imaginary website called Snow Way Brother.

The title tag describes the page’s content, while the brand is included at the end. The description is engaging and focuses on the keywords that are prioritized. The P1 keyword,’ snowboard size,’ is correct at the start of the title tag.

Look at the P2 keywords. ‘Snowboard Size Guide’ is included. This keyword is similar to snowboard Size’ and snowboard Size Guide.’ P3 keywords or variations thereof have been included.

Meta-Descriptions

Only the source code and SERPs display meta-description tags. They are not visible when viewing the page’s main content. The meta description tag appears as a short descriptive text under the URL of a SERP.

Meta description tags can help optimize your website but are not a ranking factor. Keywords in your meta description will not have the same direct impact as title tags but can influence whether someone clicks on your listing.

Meta description tags have a medium-weight on-page signal. They encourage searchers to click your listing. The meta description tag will be bolded if it contains the searched term. This enables the searcher to click through.

If you leave it blank or deem it irrelevant, Google may write its meta-description tag for your web page. However, there are some ways to optimize your meta description.

Keep it brief and concise. Could you keep it to two sentences at most?

Max desktop: 156 Characters (this can vary).

Max mobile: 115 Characters

Test length using the SERP Preview Tool

Use the keyword sparingly. To avoid keyword stuffing, you should only include some keywords in your title tag in your meta description. Keywords don’t affect rankings, so it’s better to have your P1 keyword, as it will likely be bolded if searched.

Engaging and descriptive. Your meta description should be interesting and illustrative. List any unique selling features of your page to encourage clicks.

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