Create a simple, logical, and easy-to-navigate website structure
A disorganized website can make finding the pages difficult for people and search engines. It’s best to have a flat structure for your website, where all the pages are within a few clicks of the homepage.
Most of your pages should be four clicks away from the homepage. Consider moving pages that are more than six clicks from your homepage closer to it to make them easier to find for both visitors and search engine spiders.
Create a positioning statement that is clear for your business
Singapore is a small country, but there are still hundreds of fitness centers and gyms. Why should someone choose you over your competitors?
You can only make them understand if you explain why.
It’s called positioning. Your positioning statement should explain your product, its differences, and why your customers care.
You can’t learn how to make one from a blog (it would take a whole book!) It is highly recommended that you read April Dunford’s Naturally Awesome, a step-by-step guide on creating a positioning statement.
Create a Google Business Profile
You’ll need to create a Google Business Profile if you are a local company that serves local customers. This profile will help you to rank higher on Google Maps and web searches.
Google My Business makes it easy to optimize this. It takes 30 minutes. You should grab the low-hanging fruits.
Learn how to optimize your profile by following the steps below.
Topics with low competition
Recognizing that long-term success is simply a collection of short-term runs is essential. Capturing long-term growth requires managing short-term effectively so you can stay around for a long time.
If you can’t survive today, you won’t be able to exist long-term. Even if you’re trying to rank for the highest-value keywords for your company, it will take some time. Start typing low-competition keyword phrases.
You can rank for these keywords without much effort. You can have a few links or a high Website Authority to organize these keywords and generate organic traffic.
How can you find keywords? Learn how to find keywords by watching this video.
Followers on one social media network
You can either shimmy on TikTok or stick to Instagram. You could create multiples on Twitter or compose poetry on LinkedIn. You should try out that new social platform.
Choose one. Joining a platform because it is the latest and greatest tool does not mean you should.
It is tempting to use multiple social media platforms. Don’t fall for this temptation. To be successful on each platform, you need to create content that is native. This takes a lot of time, energy, and resources.
Even repurposing existing content takes time. Gary Vee may look easy, but that is because he has an entire team behind him. You can’t duplicate his success if you are a single-person operation.
What social network should I choose? This goes back to the marketing objective you set out in tip #1. Twitter is an excellent platform if you can reach your goals and your target audience.
Expand your social media presence once you have a solid following. Instagram, for example, has been around since 2010, but we only just started our Instagram page.
Create a damn email database.
You will never be able to own an audience, even though we encourage you to build a following. You are “borrowing,” meaning you will always be at the mercy and control of the platform.
It can limit your reach at any time. Email is different because you own your list. No one can determine your space; even though it may seem like digital marketing advice that dates back to 2005, building an email database is still good advice.
Email lists are essential for every business.
You can build a list by offering potential subscribers something for signing up. You can offer an eBook, a discounted course, or a discount.
We at Ahrefs have a very simple “subscribe to our newsletter” opt-in.
Topics with high search traffic potential
You should target a topic that people search for if you want to rank well on Google. It makes sense. Most businesses start blogging by writing an article and then praying it will rank.
Hope is not an effective strategy. We are looking to be intentional. Our articles should be ranked. We need to choose topics that have high search traffic potential.
Create a versus page
Customers want to get the most bang for their money. They’ll then compare you with your competitors. It would help if you did not leave anything to chance.
Create a page comparing your business with a competitor.
Click here to access Ahrefs Keywords Explorer.
Report on Matching Terms.
Choose “vs.” from the Terms Menu (or any other comparison term).
This shows people we are being compared to Moz, SEMRush, and Majestic.
Most businesses create separate pages of comparison for each competitor. We decided to try something new and create a page that tackled them all at once.
You can choose to include one page or several.
Create a statistics page
Journalists need data to support their arguments. They only have this information sometimes. They will then search for data on the internet and mention or link to this source.
Ahrefs, for example, was featured in Bloomberg in 2020 because of our top Google search data.
Only some have unique data. One way to overcome this problem is to create a list with statistics about your industry.
We did this when we created the SEO Statistics page. Since then, our SEO statistics page has ranked #1, and we have collected 2.4K backlinks from 1.1K websites.
