A webinar is a live online seminar that allows you to present online to anyone worldwide.
It is possible to invite guests to participate in real-time, take a recording of the presentation, and email the replay to people who registered but could not attend an event live.
Additionally, you will get attendee data that you can use to create targeted outreach.
Furthermore, you could incorporate a Q&A segment within your webinar to respond to your viewers’ concerns or questions.
How do you set up your webinar? Follow these steps to discover how to create an online webinar and begin engaging your viewers today.
Pick a particular topic. Your webinar could be about anything, but it should focus on one particular, relevant aspect that your viewers will appreciate.
If, for instance, you’re targeting individuals interested in ecommerce marketing, you could host a webinar about SEO for ecommerce specifically.
To figure out the most likely topics to be a hit with your target public, try one of these approaches:
Review your social media accounts. Look for posts or images that get the most shares. This will help you find articles that can be converted into webinars.
Check the FAQs you have. Do your customers and potential customers always ask the same question? Find any gaps in your knowledge that you could be able to fill.
Learn about your audience’s questions: Use a tool such as AnswerThePublic to discover the questions people are asking. Go through the results and select questions you could address during your webinar.
You’re ready to decide on the webinar’s topic when you’ve got an idea of the audience’s preferences. Experience is crucial in this case, so make sure to select something that is in line with your abilities and abilities.
Choose a format for a webinar
Finding the most effective method to present your subject will help you organize your webinar better. This boils down to picking the correct format to match your style and objectives. Here are some of the most popular formats:
Choose a webinar platform
There is a myriad of webinar software tools, both free and paid, that you can utilize to host your next webinar.
For instance, There’s WebinarJam and GoTo Webinar If you’re looking for an established platform.
Additionally, there’s YouTube Live that lets you organize webinars for free.
There exist Livestreaming services that allow you to host various kinds of webinars.
Before deciding on a plan, take into consideration your requirements. How many people are you planning to invite? Do you require a recording function? How much do you have in mind? Can you live without branding or customization?
Create a registration page
You can create an online registration form after selecting the platform you want to use. It’s an inviting landing page to encourage participants to sign-up.
In the beginning, you’ll need to compose a few bullet points highlighting the purpose of your webcast. Then, you should mention your background, the host’s experience, and their accomplishments as professionals. Next, create an online registration form in which guests are asked to provide contact information and end with a clear call to take action.
If your webinar tool is paid webinar software, there should be the option of creating the registration page. However, if you don’t have one or are using free software to host webinars, you might want to consider making a landing page using a tool such as Leappages.
The Leadpages website has templates for webinars that you can choose from. Choose the template you want and customize it using the drag-and-drop builder.
Another option can be found in JotForm. It’s free with up to 5 registrations and up to one hundred registrations. If you’re planning a webcast for only a few people, This could be the right choice.
However, whether you are using Leadpages or JotForm, You can incorporate the two with your webinar service.
Attention: Don’t forget to mention the date and time of your webinar on the page for registration. If you’re targeting professionals who work, selecting a weekend or evening time slot may be better. Be sure to include the time zone if you’re expecting participants worldwide.
Clean up the equipment and space
Making your webinar recording in a quiet space is best because it’s likely to be free of outside sounds and disturbance.
Before recording, speak with your loved ones and inform them that you have tasks to finish and don’t want to be interrupted for the next couple of hours.
Also, turn off your tablet, phone, and other devices to silent. It’s not a good idea to let notifications interrupt your zone.
The right equipment is another essential requirement for hosting webinars. Although you don’t have to spend a lot on equipment, ensure that you can access the following items:
CameraYou do not have to purchase the external HD webcam for your online webinar immediately. Check your camera built into your computer first (in a setting with lots of lighting). You could also test the camera of your smartphone to record webinars.
MicrophoneUnlike the camera; I’m not confident in the sound quality of the built-in computer microphones. It’s the reason I advise buying an external mic. The Blue Yeti and Samson are both excellent microphones for hosting webinars. They are also simple to set up, as they require only the USB connection cable to your laptop.
When planning your webinar checklist, be sure to include these items in the section on equipment.
Create your content
As we mentioned earlier, the webinar could take many forms, including an exhibit deck, a video of yourself using the software, or even a video of you talking to a guest.
No matter what format you choose, There’s one rule of thumb for hosting webinars that meet your goals: It must be entertaining. Another way to think about how to approach this issue is it shouldn’t be boring!
Don’t forget to put on your imagination cap. What can you do to create something unique that keeps viewers hooked and on the web for the duration of the webinar?
Do not be afraid to challenge the norm. This is the perfect moment to be noticed.
However, even if the webinar remains at a moderate level, there are a few best practices in webinars to remember for your webinar content:
If you’re blessed with the funds you have, design stunning custom graphics to help your brand and mission shine through.
Keep your slides brief and straightforward, With one central concept per slide.
Make sure to emphasize visuals rather than words. Use images, videos, GIFs, or animations whenever you can to keep things exciting and grab people’s attention.
Don’t write massive chunks of text. Instead, write some keywords for people to follow, and then go on to elaborate conversationally.
Include an opportunity for polls within the middle of your presentation. Another way to alter the flow and structure while ensuring that your audience is active.
The typical webinar runs 45-60 minutes long. I suggest staying within this time, especially if you’d like to add an opportunity for engagement, such as a poll and Q&A.
