Translation: You’ll be spending many hours and money churning up content with the hope that it will help you expand your business. Fingers crossed!
This recipe is perfect for burnout and, eventually, failure.
You must be strategic and deliberate if you want to succeed. Mainly when you’re competing for attention, and it isn’t easy.
How do you come up with an effective strategy for content?
Through this post, you’ll discover all you need to know to build a strong strategy for content that will consistently drive visitors to your site.
What is a Content Strategy?
Content strategy refers to a course of action developed to direct content activities’ marketing and ensure they meet a particular business goal.
This covers content planning production, publishing promotion, tracking, and SEO optimization. It also covers all content you produce, including blog posts, videos, podcasts, and social media posts.
In 2018, only 39 percent of content marketers used a content strategy. However, this number increases to 65 percent for the best-performing companies.
The aim is to ensure that every piece of content you create will be highly appreciated by your target viewers and assists in moving customers further along into the selling funnel.
Therefore, different kinds of content can serve other functions.
For instance, you may write blog posts that rank on Google for a specific keyword to bring new prospects. You could also make a case study to showcase your product in action to help lead buyers learn about your offerings.
Ultimately, a strong content strategy will allow you to make the most of the time and funds you put into marketing through content.
Develop Effective Content Topics
Your intended audience should be the basis for everything you produce.
If you need to increase leads from search engines or increase your social media followers, creating content that your viewers will enjoy is essential.
Learn what your market is currently searching for and communicating with. There are various ways to achieve this, but an option that is the most efficient is to employ search engine optimization tools to find out what people are looking for using the internet.
There are many tools to choose from, including Google Keyword Planner, Ahrefs, and SEMRush. There are many browser extensions similar to Keywords Everywhere.
How to Perform Keyword Research to Identify Content Opportunities
You may already have some understanding of the people you want to reach. Start by making an inventory of essential and relevant subjects.
Then, you can check how many people are looking for this term.
In this case, we’ll use the extension for our browser called Keywords Everywhere – this tool is quick, simple, and user-friendly.
After you’ve installed the extension, you’ll get the keyword information when you use an online search engine such as Google, YouTube, eBay, Etsy, Bing, or Amazon.
Mainly, Keywords Everywhere will show the following keywords:
Volume: How many search results each month a keyword can receive.
Cost-per-click The average cost-per-click of a particular keyword when advertising via pay-per-click.
Competition How competitive is the keyword?
If you are beginning out, search for keywords with an average monthly volume of searches of tens of thousands of thousands.
In this way, the volume is enough to bring in large amounts of traffic but not enough that your website content gets obscured by the traffic.
You should have a list of keywords that you are aware of the people you are targeting and are looking for.
Turn Your Keywords Into Content Topics
For instance, If you have a keyword that is “snowboard helmet,” you might come up with the following topic concepts:
The Top 10 Snowboard Helmets in 2021.
How to Choose the Best Snowboard Helmet for Your Needs.
7 Reasons to Always Wear a Snowboard Helmet.
Remember this golden rule for creating content: It’s never about you; it’s all about your viewers.
This is why 90% of top content marketing professionals focus on their customers’ informational needs above the sales they make and marketing messages.
Therefore, try to be engaging and helpful.
If you’re having trouble coming up with content ideas you can be proud of, you should consider looking into BuzzSumo.
BuzzSumo is a powerful tool because it lets you discover the most influential articles for specific keywords:
If you’ve come up with some fantastic topics, it’s time to decide on the format of your content.
Determine Your Posting Frequency
Without a consistent strategy for content schedule, you’ll never develop the momentum required to draw organic traffic.
What nature of the content you write will influence how often you’ll post it. For instance, you’ll likely publish more updates on social updates to your media updates than longer-form blog content.
There are two essential aspects to consider: your limited resources and your audience’s appetite.
Making long-form blog entries or videos requires an enormous amount of time or even money if you opt to engage an author or video producer. This limits the amount of time you can create high-quality content.
The longer your content will be, the less often you’ll need to update it.
Also, you must provide the appropriate information for the people you want to reach.
If you’re not careful, you’ll fail to build strong efficient customer relationships. If you do too much, you’ll make them with messages asking them to click the unsubscribe button.
Curata’s pyramid of content marketing offers a valuable method of determining how often you need to post various types of content. And should you be unsure which direction to take, you can look at competitors who use Content Marketing effectively.
