Digital marketing is a modern method to achieve results for your small business. It is particularly true now that technology, online communication, and social media platforms are constantly growing.
Digital marketing is not limited to social media posts and paid advertisements. Incorporating SEO, email, and content marketing into a comprehensive strategy is essential.
These digital marketing tips can help you increase your online audience engagement and conversions, whether running a full-on brick-and-mortar business or an e-commerce site.
Scale Content Marketing Efforts
You’ve probably heard the phrase “content is king” as a marketer.
Content has many benefits, including building trust with your audience and generating leads. It can also establish your business as a leader in your niche.
Demand Metric reports that content marketing generates three to six times more leads than outbound marketing. It also has higher conversion rates and can boost web traffic by 7.8 times.
Brands and customers are too important to let content marketing go. Scaling your content marketing can be a successful digital marketing strategy for any business.
Blog Content Marketing
Blogs can be a powerful form of inbound marketing. They are flexible in terms of topic and purpose. Use them to promote blog posts and internal content via links. Add social sharing buttons and include product information.
Take OptinMonster as an example. The company is now under AwesomeMotive, but things were sometimes different. The company achieved this by creating consistently high-quality content and adhering to a publication schedule.
OptinMonster is particularly good at pillar posts. The purpose of pillar posts is to provide the reader with long-form content that will inform them deeply about a particular topic. They are usually free of sales language, and they’re very actionable. The content is 10x more.
OptinMonster is an excellent tool for creating longer, more informative articles. This will benefit your business in the long run because it builds trust, and readers prefer this type of content.
You can also create a blog posting schedule using a calendar and keyword mapping. This will allow you to visualize your projects and keep them on track when publishing.
Social Media Content Marketing
Kepios reports that social media is used by 4.65 billion people worldwide. Savvy marketers understand that they must recognize social media when developing their digital marketing strategies for small businesses.
Use Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Snapchat. Posts and stories are a great way to share product launches, current discounts, and brand culture. Social media can also be a great way to engage with your audience and grow brand awareness.
A HubSpot Case Study shows that a small company generated $1.2 Million in revenue through social media marketing. The $1.2 million result is a great incentive to begin a social media strategy. A social media marketing strategy is only created and implemented after some time. Results take time.
Video Content Marketing
Video content marketing is relatively new. It involves creating and sharing relevant video content with your audience to generate interest and attract prospects.
In the past few years, video content has grown in popularity. According to a BusinessofApps study, YouTube now has 2.3 billion users. According to Wyzowl statistics, 69% of consumers prefer video content over any other format for learning about a brand or its products and services.
Remember that video marketing for your campaigns aims to inform your audience. You can educate them about your product’s functions, benefits, use, success stories, and case studies.
Here are a few more tips for creating successful video campaigns:
Focus your video on the story and not the sale.
Captivating intros can hook viewers within the first 10 seconds.
Use humor, animations, and effects.
Upload your videos to your domain before sharing them on other sites to maximize SEO.
Video is a great way to learn and demonstrate yourself.
Upload your videos to social media platforms like Facebook, YouTube, or Instagram. You can also upload them on landing pages. You only need a decent camera (the iPhone works great) and editing software such as iMovie, Adobe Premiere Pro, or Adobe After Effects.
Podcast Content Marketing
Podcasting adds a whole new dimension to brand and content strategy. You can use different channels, mediums, and distribution methods to approach podcasting.
Podcasting can be a great way to promote your brand.
Podcasting is a popular form of audio-visual content.
Easy entry with low-cost equipment and free download.
Podcasts can be created from any content, including videos and blogs.
Collaboration has a great deal of potential.
Break into new audience segments.
To maximize the benefits of podcasting, consider it a brand-new channel for content marketing. Content marketing has one goal: to reach out and generate new leads. It could be answering questions (important for SEO) or providing entertainment through podcasting.
Build and nurture your email list
With it, your business will be able to function. Email marketing is still one of small businesses’ best digital marketing strategies today.
Many factors can lead to a shrinking email list, including:
The subscriber changed a company and now has a new email.
You received a spam email from the subscriber, who rarely checks it.
Unsubscribe. The subscriber decided your content wasn’t for him anymore.
According to Marketing Sherpas, an average email list degenerates by approximately 22,5% annually. This is one-quarter of your email list!
You will inevitably experience this at some point in your content lifecycle.
Let’s discuss ways to maintain and grow your email list, no matter where you are.
Add Subscribe and Share Buttons to Your Content Pages
You don’t have to limit yourself to adding social sharing and subscribe buttons only on your homepage. It can be placed on any of your pages. Once people have explored your blog, it’s unlikely that they will return to the home page.
You can add them to different places, such as the header, footer, or sidebar. Add a subscription bar to the footer of every page on your blog or website. Include social sharing buttons in the title to give it greater visibility.
Include your social sharing buttons in multiple places on the same webpage. Including various platforms and making them visible to your audience is essential. Your audience may prefer to use different platforms.
