Digital marketing is essential for any business, no matter the industry. What are the digital marketing tricks and tips can more prominent (better-funded) brands teach us?
Digital marketing is a great way to reach new customers. eMarketer states that digital marketing accounts for 54% of all marketing budgets and has increased 36% in the last three years!
Why? Digital marketing is the most effective way to reach out to new customers. Digital insights let us see exactly what customers want. It is now easier than ever to understand the actual online behavior of customers. Digital marketing allows businesses to gain valuable insights into the minds of their customers.
Digital marketing, when done correctly, will allow your business to reach and target its customers, qualify and attract new ones, increase sales, and experience sustainable growth.
These digital marketing strategies will help you reach and attract new customers. We’ll dive into the ten best digital systems you can use to grow your company.
I have put together ten tips on digital marketing to optimize your content marketing. Watch Now!
What is Digital Marketing Today?
Digital marketing involves using social media, email, websites, and other electronic devices, including the Internet, to help new customers find your business.
Digital Marketing is rising as more people use social media and the Internet to do their work and have fun.
In Today’s digital age, it is all about connecting to your potential customers at the right moment and place, earning their trust and educating them on current trends, and positioning your business as the solution to their problems.
Digital Marketing Strategy includes various marketing activities, including content marketing, emailing, search engine optimization (SEO), mobile marketing, and more.
Digital Marketing: Why you need it Today
Digital marketing is all about being found by your audience based on their search terms and the content they consume on digital channels.
This graph shows the dramatic decrease in traditional media consumption and the increased time spent on digital channels between 2011 and Today.
Source: Statista
The future is digital. To reach their marketing goals, brands need digital marketing. These goals include brand awareness, reach and conversion of leads or revenue, and customer loyalty.
To help you understand the benefits of Digital Marketing, we have compiled a list of the most effective digital marketing techniques used by top brands, but which can be applied to any company size or budget.
Maintain a visible presence on relevant social media platforms
In Today’s digital world, where nearly all businesses are online, being seen online is crucial to the success of any business. This is a great way to make your business stand out.
Therefore, building up your online presence on relevant social media networks would be best. There are many social networks, but you should identify where your customers spend their most time. Choose those pertinent to your company and prospects, and create your online presence.
You’ll lose her if you share on Instagram more than once. You should also share the content of other companies and experts. Most experts suggest you should not promote or sell more than 20% of your content. Social shares in your industry should account for at least 80%.
Remember that there are better places to promote your product than social media (unless you have a Kardashian last name). Social media is a place to share and engage. While social networks can be an excellent way to find out what content resonates best with your audience, they are not the most effective digital channel for demonstrating business growth.
Optimize your website for mobile-first browsing
In the US and worldwide, many consumers only use their mobile phones to access the Internet. You need a site that loads fast and works on all mobile devices.
It is also essential to ensure that your content is mobile-friendly and that your website and social media platforms are accessible from desktops and mobile devices. We are constantly looking for ways to improve the reader’s experience. We test fonts, font colors, and font sizes to see which are the best for mobile devices. We also optimize page loading times.
It is essential to ensure that your content and website are accessible on any screen size. Use the latest color schemes and trends to update your web design.
The Right Digital Marketing Tools
Digital marketing is a combination of strategies that target a variety of channels like SEO, PPC, and social media.
To ensure you have a compelling marketing mix, you will need to use the correct digital marketing tools. Gaining expertise in their use and how they can be applied in the proper context is also essential.
You need, for example, a CMS that powers the content of your website. We use WordPress, as do 60% of websites. Email marketing tools are also needed to distribute content (we use Mailchimp). To manage social distribution, you might use a platform for social media management (we use Hootsuite). Lead generation, marketing automation, and CRM are all important. Many smaller companies use Hubspot to perform all these functions. Larger companies often use Adobe / Marketo for these functions.
I use Google Sheets to track my leads. We use ConvertFlow, a service that generates landing pages. It works fine for us! Google Analytics is a great tool to help you understand the details of your website. There’s also a world of marketing technology (MarTech) used by larger companies.
Build and grow an email list
Email remains an effective way to drive ROI in digital marketing. Email delivers an ROI of about $36 for every dollar invested! But you have to do it right.
Sign up for your email newsletter on your website. Don’t just promote, but provide your subscribers with valuable content. Tell stories. Our email lists are primarily used to share our content. We send emails to nurture our leads, and we see a lot of conversions through this process.
It’s crucial to balance stories, content and calls to action. Our first nurture email, for example, tells you something about me personally (“I have four kids who ask lots of questions. Have you got any questions for me?
In later emails, I will share our best stories, tell people what we offer, and invite them to contact me.
