Every memorable brand campaign in the last few years has been built on digital marketing strategies. Multiple channels can be combined to create a cohesive and shareable experience when done correctly.
What is digital marketing, then? The technology has evolved to include Social media marketing, content marketing, and other channels. The same technological advancements have created engaging experiences for users who spend more than two hours daily on social media.
Digital marketing is a part of our daily lives.
This article will explore the channels and tactics marketers should keep in mind to plan for success today, tomorrow, and in the future.
Digital marketing has five types
It’s not the memory failing if you cannot say with certainty. The average person can’t remember all the marketing campaigns that are seen each week.
You’ll need a Multi-Channel Marketing Plan that takes advantage of multiple forms of online communication to stand out. Here are five digital marketing strategies to support your system.
Social Media Marketing
Social media marketing is connecting with people on social networks such as Facebook, Instagram, and Twitter.
The use of social media has steadily increased over the last decade. The number of users worldwide is estimated to hit 4.89 billion by 2023. Social media is the go-to source for news, entertainment, and commerce. Brands have a unique opportunity to reach their audience innovatively and creatively.
Every follow, every like, and every view combine to give you a 360-degree picture of what your customers want. These insights are not only useful for your social media strategy but can also be used to enhance other digital marketing campaigns.
Savvy brands use social management tools like Sprout to execute their creative social strategies. These tools streamline publishing workflows so that marketing leaders and practitioners can focus on leveraging social data to drive business impact.
Content marketing
Content Marketing is an effective way to build trust with your audience through sharing helpful information via ebooks, blogs, webinars, and videos.
The content you create can be used to support social media, email marketing, SMS marketing, and affiliate marketing, making it an essential part of any marketing strategy.
Content can take many different forms. Your content marketing strategy will depend on your goals and industry. A software company may share articles on professional development, but a food brand (like Graza) would benefit more by sharing lifestyle tips and recipes.
No matter what kind of content you choose to share, the goal is always to demonstrate expertise. This expertise builds trust between your brand’s audience and you, resulting in a smoother purchase path.
Email marketing
Email marketing is an essential part of any business. With an ROI of 36 dollars for every dollar spent, why not?
Companies use Email Marketing to provide tailored messages at each customer journey stage. Take Baboon To The Moon as an example. Their product launch emails look more like social media posts than text-based ones. Bold imagery and punchy text stand out in inboxes that are crowded.
The emails they send to thank their customers are in plain text and come from the founder. The message is more authentic, and that’s important when you want to express gratitude.
These options are what make email an essential part of digital marketing. Its versatility is truly unmatched.
SMS Marketing
Text message marketing is a form of digital marketing in which businesses can send text messages to their customers and prospects. To receive promotional SMS messages, users must also opt-in.
You have a high chance of getting consumers’ attention once they open your SMS. Gartner’s research found that the open and response rate for SMS can be as high as 98% and 45%, respectively.
Or transactional, like this order confirmation by Baking Steel.
Text message marketing is still a new concept for Americans, so it’s best to use it sparingly to maximize its impact. Pro tip: Use social performance data to identify resonating copy and creatives. You can ensure every message is counted by repurposing these assets for SMS campaigns.
Affiliate Marketing
Affiliate Marketing relies on creators and publications to promote products on behalf of businesses in exchange for a share of revenue generated by the affiliate.
Without knowing it, you’ve likely helped someone earn income through affiliate marketing. You may have used a coupon code from a creator during the checkout process or bought something on an influencer’s Amazon Storefront. Here are just some of the ways that businesses use affiliates on social media.
Keep everything on the up and up when you test an affiliate marketing program. The Federal Trade Commission mandates that affiliates disclose any compensation for promoting a service or product.
Disclosures do not have to be long or complex. You must ensure you partner with an author or publication that honors this requirement—The Strategist.
Why digital marketing will still be important in 2023
Digital marketing is a concept that has been introduced previously. You may be tempted to put aside the basics in favor of more exciting ventures like metaverse strategies and experiential activations. It’s okay to take risks and explore the unknown but remember the basics.
Digital marketing strategies have been tried and tested for a good reason. Here’s why:
It’s cost-effective
Digital marketing allows you to have more control over your spending. You can decide when, where, and how much you want to spend. You can reduce your expenditures if you are not getting any returns from a particular channel.
This level of control is every marketer’s dream, as marketers are being pushed to be more resource-efficient under uncertain economic conditions. Traditional marketing could be more precise.
It is measurable
This may sound nerdy. Digital marketers know that nothing is more valuable than the ability to assign and calculate the ROI at specific points in a customer journey.
Digital marketing can be used to track your IRL campaigns. You can, for example, include a -branded hashtag in an out-of-home advertising campaign to turn passing glances into measurable reach statistics.
These capabilities can improve the results of specific campaigns or projects. These capabilities can also inform future decisions.
