Do I need a website CMS?
A lot of businesses have heard about website content management system (CMS) and had platforms such as WordPress or Joomla recommended. And yes, – a CMS does provide some flexibility. It’s great to have a site where you have control over content that’s easy to navigate and use.
But! This is not the end of the story when it comes to the technology selection. Determining technology ahead of the strategy can lead to problems. You might end up with a site that doesn’t support everything you need to do and that gets outdated or expensive to run. You have to decide how big the nail needs to be before selecting the hammer.
The result of a briefing session about what kind of website you want often goes something like this:
You’ve got to take the time and ensure your technology choices are right for your business goals. You might not need a full scale website right now, perhaps you need a landing page for an advertising campaign, or a Microsite for a new initiative or you’re a start up and you need a small website that you can scale over time.
The next generation of websites will be integrated and responsive. They’ll provide a tailored experience to visitors based on their past behavior including purchases.
To get an initial understanding of where your current website is, and how well it’s performing, take the Free Online Analysis.